The Transformation of Social Interaction & Optimisation of Communication
Take it back a couple decades to a time when Google and Facebook didn’t exist in our vocabulary. To a time when you couldn’t just Google the answer to a random query or know what 100 of your closest...
View ArticlePrepare… Pause… Engage! – Get Ready for Facebook’s Changes to Stay Ahead in...
The time has come for businesses to embrace timeline and further establish themselves on this massive online communication platform. Tomorrow all business Facebook pages will be taking on the new...
View ArticleFacebook Has Guts! – Introducing Facebook’s New Organ Donor Status Update
Within every four hours one person in the US dies while waiting for an organ transplant and even though 90% of Americans claim to support organ donations only 1/3 of licenced drivers are registered...
View ArticleRunning Low on Creative Juice? Get Some Social Inspiration & Make It Big
This is not a 10 step beginner’s guide to how to better your Facebook page. This is a calling for all creative marketers who have or would like to inspire a social movement through strategic campaigns...
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Are Clicks From Bots Driving Up Your Facebook Advertising Costs?
Usually Facebook advertising costs are driven by a cost per click (CPC) model whereby every click an ad gets the advertiser pays. This model is similar to the established Google AdWords model which is...
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Facebook’s Black Market
Is there a real person behind every Facebook ‘like’ and ‘vote? Research has suggested that there are a number of people who are actually creating fake Facebook profiles and using them to drive up...
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Is Social Media Depressing You?
With the limited costs and ease of use, social networking sites have become valuable tools for expression and exposure worldwide. Companies have found a connection with their customers and a genuine...
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Facebook’s New Attempt at Search
To start off the new year Facebook has launched the new product, Graph Search, allowing users to search for specific questions within Facebook’s database. This beta product is aimed to improve social...
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